More than a decade ago, I launched my consultancy, The Premiere Image, Inc. What began as “just me” had evolved into a corporation.
For me, this transition came with a mix of excitement and apprehension. It wasn’t a fear of starting; it was the thrill of something new—something planned paired with the recognition of possibilities outside my control. Perhaps I might choose to veer off the plan a bit, follow a trend, and end up who knows where! The new and uncharted realms of entrepreneurship beckoned, and I followed.
In the following chapters, I will share with you the discoveries I’ve made and a bit about my business journey. I hope these insights encourage you and help you move along the path God has called you to walk—especially if that path leads you into the realm of the marketplace. These insights will show you the purpose of enterprise, the vitality of vision, and how to ensure business success through environmental cultivation with pinpointed strategies that fit your business model and ultimately maximize your positive influence and impact.
—April Ripley